Efectos de la publicidad anticipada de productos futuros sobre la actitud del consumidor: un estudio comparativo entre España y Grecia* | Zendy

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Efectos de la publicidad anticipada de productos futuros sobre la actitud del consumidor: un estudio comparativo entre España y Grecia*

Author(s) -

Marcelo Royo Vela,

Konstantinos Faidon Sylvestros

Publication year - 2018

Publication title -

esic market economic and business journal

Language(s) - Spanish

Resource type - Journals

eISSN - 1989-3574

pISSN - 0212-1867

DOI - 10.7200/esicm.159.0491.3e

Subject(s) - humanities , philosophy

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