Open Access"Ce n'est que du marketing"!
Author(s) -
Emmanuelle Le Nagard,
Jean-Luc Giannelloni
Publication year - 2016
Publication title -
décisions marketing/décisions marketing
Language(s) - French
Resource type - Journals
eISSN - 2269-8469
pISSN - 0779-7389
DOI - 10.7193/dm.081.05.08
Subject(s) - political science , business