
La théorie marketing vit encore…
Author(s) -
Marc Filser,
Éric Vernette
Publication year - 2011
Publication title -
décisions marketing/décisions marketing
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2269-8469
pISSN - 0779-7389
DOI - 10.7193/dm.062.05.06
Subject(s) - business