
La fragmentation : nouvel environnement du marketing
Author(s) -
Marc Filser,
Jean-François Trinquecoste
Publication year - 2008
Publication title -
décisions marketing/décisions marketing
Language(s) - French
Resource type - Journals
eISSN - 2269-8469
pISSN - 0779-7389
DOI - 10.7193/dm.049.05.06
Subject(s) - fragmentation (computing) , political science , business , computer science , operating system