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Repenser la performance en marketing
Author(s) -
Dwight Merunka,
Jean-Bernard Kazmierczak
Publication year - 2005
Publication title -
décisions marketing
Language(s) - Spanish
Resource type - Journals
eISSN - 2269-8469
pISSN - 0779-7389
DOI - 10.7193/dm.040.07.08
Subject(s) - business

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