Open AccessLa segmentation en marketing, une vieille dame toujours séduisante !
Author(s) -
Pierre-Louis Dubois,
Helen Zeitoun
Publication year - 2003
Publication title -
décisions marketing
Language(s) - French
Resource type - Journals
eISSN - 2269-8469
pISSN - 0779-7389
DOI - 10.7193/dm.032.05.06
Subject(s) - art , humanities
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom