
Intelligence économique & marketing
Author(s) -
Patrick Hetzel,
Pierre Volle
Publication year - 2002
Publication title -
décisions marketing/décisions marketing
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2269-8469
pISSN - 0779-7389
DOI - 10.7193/dm.025.05.06
Subject(s) - business , marketing