Open AccessLiberté et Marketing
Author(s) -
Christophe Benavent,
Patrick Hetzel
Publication year - 2000
Publication title -
décisions marketing
Language(s) - French
Resource type - Journals
eISSN - 2269-8469
pISSN - 0779-7389
DOI - 10.7193/dm.020.05.06
Subject(s) - political science , business
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