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Marketing international : quelques enjeux
Author(s) -
Christophe Benavent,
Francis Salerno
Publication year - 1997
Publication title -
décisions marketing/décisions marketing
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2269-8469
pISSN - 0779-7389
DOI - 10.7193/dm.010.05.06
Subject(s) - international marketing , business , marketing , political science

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