Open AccessConsuming Halal Products: The Dynamics of Trustworthiness, Self-Efficacy and Purchase Intention
Author(s) -
Zairina Bahjam,
Shaizatulaqma Kamalul Ariffin,
Nabsiah Abdul Wahid
Publication year - 2022
Publication title -
global journal al-thaqafah
Language(s) - English
Resource type - Journals
eISSN - 2232-0482
pISSN - 2232-0474
DOI - 10.7187/gjatsi022022-13
Subject(s) - trustworthiness , purchasing , structural equation modeling , marketing , business , theory of planned behavior , affect (linguistics) , control (management) , perceived control , norm (philosophy) , psychology , advertising , social psychology , computer science , political science , communication , machine learning , artificial intelligence , law
This study aims to investigate the factors that affect the purchasing intention of halal products among Malaysian Muslim consumers in East Malaysia. In specific, this study will examine the relationship between trustworthiness, self- efficacy, attitude, subjective norm, perceived behavior control, and purchase intention. Data of this study were collected from 142 consumers from East Malaysia who consume Halal products by using an online questionnaire survey. The data were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. This study found that the intention to purchase halal products was inuenced by attitude, subjective norm, and perceived behavioral control. Besides, it was found that determinants such as self-efcacy, and trustworthiness have a signicant positive impact on attitude, subjective norm, and perceived behavioral control. This study helps marketers and producer to understand the factors that influence East Malaysia consumers to purchase Halal products. Hence, the findings will enhance the marketing strategy on any promotional material that relates to Halal products according to appropriate Halal guidelines.