The Effect of Corporate Social Responsibility (CSR) on Brand Equity (BE) in Commercial Banks between Awash International Bank S.C and Commercial Bank of Ethiopia in Dire Dawa, Ethiopia
Author(s) -
Biniyam Kebede Desta
Publication year - 2022
Publication title -
research journal of finance and accounting
Language(s) - English
Resource type - Journals
eISSN - 2222-2847
pISSN - 2222-1697
DOI - 10.7176/rjfa/13-7-04
Subject(s) - corporate social responsibility , descriptive statistics , business , marketing , brand equity , equity (law) , loyalty , brand loyalty , social responsibility , accounting , public relations , political science , statistics , mathematics , law
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