Open AccessMarketing Strategy and Organizational Performance of Selected Food and Beverage Companies in the Pandemic Era
Author(s) -
Wahid Kolawole Oduwole,
Olusegun Paul Olawore,
Margaret James,
D. Adesina Babajide
Publication year - 2021
Publication title -
research journal of finance and accounting
Language(s) - English
Resource type - Journals
ISSN - 2222-1697
DOI - 10.7176/rjfa/12-20-07
Subject(s) - marketing , business , marketing strategy , marketing effectiveness , marketing management , marketing research , return on marketing investment , government (linguistics) , marketing mix , linguistics , philosophy