Open AccessDeterminants of Consumer Purchase Decision Making for Fast Moving Consumer Goods
Author(s) -
Victor Monday Dibie,
Emmanuel Linus Unanam,
A Nwakwue,
Kelechi G. Kalu
Publication year - 2019
Publication title -
research on humanities and social sciences
Language(s) - English
DOI - 10.7176/rhss/9-11-02
Subject(s) - marketing , test (biology) , likert scale , fast moving consumer goods , sample (material) , advertising , purchasing , psychology , perception , business , paleontology , developmental psychology , chemistry , chromatography , neuroscience , biology