Open AccessGratifications and Challenges of Banks Adoption of Social Media Advertising Tool
Author(s) -
Simon Okaiyeto,
Mun Ngantem Linus
Publication year - 2021
Publication title -
new media and mass communication
Language(s) - English
Resource type - Journals
ISSN - 2224-3267
DOI - 10.7176/nmmc/98-03
Subject(s) - social media , advertising , business , the internet , qualitative research , marketing , media relations , public relations , sociology , computer science , political science , world wide web , social science
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom