Open AccessThe Use of Persuasive Techniques in the Contents of Ghanaian Advertisement: An Exploratory Case Study of Tasty Tom Ntoso and Alomo Bitters Twa Bi Gye Wo De3 Promo Adverts on United Television (UTV)
Author(s) -
Maame Efua,
Yamoawah Essel
Publication year - 2021
Publication title -
new media and mass communication
Language(s) - English
Resource type - Journals
ISSN - 2224-3267
DOI - 10.7176/nmmc/98-02
Subject(s) - advertising , appeal , persuasion , consumption (sociology) , business , exploratory research , psychology , marketing , political science , sociology , social psychology , law , social science , anthropology
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom