Open AccessThe Role of Social Media Marketing on Building Brand Equity (An Insight of Fast Food Industry of Pakistan)
Author(s) -
Muhammad Riaz,
M. Phil Scholar,
Muhammad Asghar Ali,
Mr Hassaan,
Ahmed Assistant,
Shamim Akhtar
Publication year - 2019
Publication title -
new media and mass communication
Language(s) - English
DOI - 10.7176/nmmc/83-03
Subject(s) - marketing , brand equity , business , social media , loyalty business model , brand loyalty , descriptive statistics , brand awareness , advertising , customer base , statistics , political science , law , mathematics , service quality , service (business)