Open AccessLet’s Go ‘Shoppie’ — Social Media Shopping’s Cool! Nigerian Students’ Acceptance of Online Shopping via Social Media
Author(s) -
Mohammed Adamu,
Adamkolo Mohammed,
Ibrahim Aisha,
Kolo Lawan
Publication year - 2019
Publication title -
new media and mass communication
Language(s) - English
DOI - 10.7176/nmmc/77-05
Subject(s) - social media , nonprobability sampling , advertising , business , face (sociological concept) , marketing , sociology , computer science , world wide web , population , social science , demography