Open AccessCDA of Rhetorical Devices Used in Advertisements of Beauty Products in Pakistani Print Media
Author(s) -
Muhammad Ajmal Shah,
Naima Saher
Publication year - 2019
Publication title -
new media and mass communication
Language(s) - English
DOI - 10.7176/nmmc/77-03
Subject(s) - beauty , advertising , rhetorical question , rhetorical device , hyperbole , rhetoric , psychology , sociology , art , aesthetics , literature , linguistics , business , metaphor , philosophy