Open AccessContent Analysis of Common Billboard Advertisements in Addis Ababa, Ethiopia: Gaps, Weaknesses and Strengths of Billboard Advertisements
Author(s) -
Yared Desalegn,
Abebe Yared,
Desalegn Abebe
Publication year - 2022
Publication title -
new media and mass communication
Language(s) - English
DOI - 10.7176/nmmc/102-02
Subject(s) - advertising , strengths and weaknesses , appeal , content analysis , product (mathematics) , service (business) , business , psychology , marketing , sociology , political science , social psychology , social science , geometry , mathematics , law