Open AccessThe Importance of Decision Tree Analysis on Strategic Management Practice: Evidence from Retail Industries in US
Author(s) -
Mojibola Bamidele-Sadiq,
Oluwasegun Popoola,
Olamide Gold,
Temitope Olubunmi
Publication year - 2022
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/87-04
Subject(s) - business , order (exchange) , decision tree , marketing , population , salient , vision , business decision mapping , decision analysis , economics , computer science , philosophy , demography , theology , mathematical economics , finance , artificial intelligence , sociology