Open AccessCustomer Relationship Management Practices and Customer Retention at Ghana Commercial Bank (GCB) in Tamale: Mediating Role of Customer Satisfaction
Author(s) -
Eric Gonu,
Mary Konadu,
Mary Asare-Larbi
Publication year - 2022
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/85-02
Subject(s) - customer retention , business , customer advocacy , customer satisfaction , marketing , customer to customer , customer intelligence , customer equity , customer relationship management , customer delight , service quality , service (business)