Open AccessEfforts in Increasing the Customer Loyalty
Publication year - 2022
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/84-02
Subject(s) - loyalty business model , business , marketing , service quality , relationship marketing , advertising , customer advocacy , brand awareness , loyalty , customer retention , population , brand loyalty , customer delight , service (business) , marketing management , sociology , demography