Open AccessThe Effects of Psychological Distance on Sport Consumers’ Purchase Intentions
Author(s) -
Geumchan Hwang
Publication year - 2021
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/80-03
Subject(s) - social distance , construal level theory , marketing , variance (accounting) , advertising , distance decay , psychology , business , social psychology , geography , covid-19 , medicine , economic geography , disease , accounting , pathology , infectious disease (medical specialty)