Open AccessUsing Buyer Personas to Better Understand the Barbadian Consumer
Author(s) -
Justin Perch
Publication year - 2021
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/79-04
Subject(s) - social media , persona , business , commit , advertising , digital marketing , marketing , world wide web , computer science , human–computer interaction , database
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom