Open AccessInvestigating the Moderating Role of Social Support in Online Shopping Intentions
Author(s) -
Samuel Antwi,
Bei Wu,
Moses Agyemang Ameyaw
Publication year - 2021
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/78-04
Subject(s) - moderation , structural equation modeling , business , customer satisfaction , marketing , quality (philosophy) , competition (biology) , social media , advertising , psychology , social psychology , computer science , ecology , philosophy , epistemology , machine learning , world wide web , biology