Open AccessThe Effect of Brand Equity on Consumer Purchase Decision: The Case of Cell Phone in Ethiopia
Author(s) -
Bezayit Feyisa,
Daniel Basazen Beyene
Publication year - 2021
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/78-01
Subject(s) - brand equity , brand awareness , phone , brand loyalty , marketing , regression analysis , descriptive statistics , advertising , business , quality (philosophy) , psychology , loyalty , statistics , mathematics , linguistics , philosophy , epistemology