Open AccessBrand Awareness Through Sports Sponsorship: Assessing Family Bank’s Eldoret Half Marathon
Author(s) -
Lilian K Mulei,
Leah Wangui Muchemi
Publication year - 2021
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/77-05
Subject(s) - marketing , nonprobability sampling , leverage (statistics) , advertising , business , brand equity , public relations , sociology , political science , population , demography , machine learning , computer science