Open AccessCustomer Satisfaction and Customer Loyalty in the Post-Crisis Banking Sector of Ghana
Author(s) -
Frank Boateng,
Michael Adesi,
Edward D. Yeboah,
Linda Maysel Oduro,
Margaret Mary Sackey
Publication year - 2021
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/76-04
Subject(s) - customer satisfaction , business , loyalty business model , nonprobability sampling , marketing , customer retention , loyalty , service quality , customer advocacy , service (business) , population , demography , sociology