Open AccessThe Relationship Between Brand Personality and Customer Service Delivery:Perspectives from Public Universities in Kenya
Author(s) -
Kegoro Henry Ongoto,
Henry Ph,
Justus Mulinge Munywoki,
Francis Kibera,
Magutu Peterson
Publication year - 2021
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/75-03
Subject(s) - likert scale , personality , marketing , sample (material) , population , psychology , service (business) , business , sociology , social psychology , developmental psychology , chemistry , demography , chromatography