Service Quality and Business Students Satisfaction in Private Ghanaian Universities. The Moderating Role of Brand Positioning | Zendy

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Service Quality and Business Students Satisfaction in Private Ghanaian Universities. The Moderating Role of Brand Positioning

Author(s) -

Nicholas Commey,

Kwame Adom,

Aidatu Abubakar

Publication year - 2020

Publication title -

journal of marketing and consumer research

Language(s) - English

DOI - 10.7176/jmcr/74-04

Subject(s) - marketing , service quality , customer satisfaction , business , higher education , quality (philosophy) , service (business) , economics , philosophy , epistemology , economic growth

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