Open AccessService Quality and Business Students Satisfaction in Private Ghanaian Universities. The Moderating Role of Brand Positioning
Author(s) -
Nicholas Oblitei Commey,
Kwame Adom,
Aidatu Abubakar
Publication year - 2020
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/74-04
Subject(s) - marketing , service quality , customer satisfaction , business , higher education , quality (philosophy) , service (business) , economics , philosophy , epistemology , economic growth