Open AccessCritical Evaluation of AI System Implementation as a Source of Competitive Advantage
Author(s) -
Tendai Patience Chipere,
Sijing Chen
Publication year - 2020
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/74-02
Subject(s) - meaning (existential) , competitive advantage , relation (database) , set (abstract data type) , marketing , the internet , business , competitive intelligence , electronic business , computer science , knowledge management , process management , business model , world wide web , psychology , data mining , psychotherapist , programming language