Open AccessThe Effect of Consumer Self-Brand Connection on Willingness to Buy Luxury Brand Counterfeit
Author(s) -
Khalima Suya
Publication year - 2020
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/73-03
Subject(s) - counterfeit , advertising , business , marketing , product (mathematics) , brand management , construct (python library) , brand awareness , luxury goods , connection (principal bundle) , consumer behaviour , consumption (sociology) , sociology , computer science , engineering , mathematics , social science , geometry , structural engineering , political science , law , programming language