Open AccessRelationship Marketing and Switching Behavioural Intention Among the Customers of Deposit Money Banks in Nigeria
Author(s) -
Blankson Governor Esiti,
Adeola A. Ayodele
Publication year - 2020
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/72-03
Subject(s) - marketing , business , competitor analysis , judgement , profit (economics) , service (business) , developing country , sample (material) , economics , political science , law , microeconomics , economic growth , chemistry , chromatography