Open AccessDeterminants of Purchase Intention: An Interpretive Structural Modelling Approach
Author(s) -
Trishala Chauhan,
Ruchi Nayyar
Publication year - 2020
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/68-02
Subject(s) - categorization , promotion (chess) , online and offline , marketing , quality (philosophy) , advertising , power (physics) , business , structural equation modeling , word of mouth , sales promotion , loyalty , psychology , computer science , political science , philosophy , physics , epistemology , quantum mechanics , artificial intelligence , machine learning , politics , law , operating system
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