Open AccessThe Effects of Packaging on Customer Purchasing Decision. (Melcom Ghana Limited)
Author(s) -
Mr Boadi,
Frederick Mensah,
Chen Sijing
Publication year - 2020
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/65-02
Subject(s) - purchasing , business , marketing , product (mathematics) , packaging and labeling , promotion (chess) , advertising , loyalty business model , loyalty , mathematics , service (business) , geometry , politics , political science , service quality , law