Open AccessAn Examination of Influence of Competition on Destination Marketing Performance by Public Organizations in Kenya
Author(s) -
Wacira Ann Wambui,
Peter Mwaura,
John Kipkorir Tanui
Publication year - 2019
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/60-04
Subject(s) - competition (biology) , tourism , tanzania , marketing , business , revenue , kenya , destinations , economics , political science , socioeconomics , ecology , accounting , law , biology