Open AccessThe Effect of Visual Merchandising, Sales Promotion and Positive Emotion of Consumers on Impulse Buying Behavior
Author(s) -
Christina Catur,
Widayati Hapzi,
Ali Dudi,
Permana Riyadi
Publication year - 2019
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/60-02
Subject(s) - promotion (chess) , nonprobability sampling , advertising , variables , sales promotion , likert scale , marketing , data collection , ibm , psychology , regression analysis , business , statistics , mathematics , sociology , loyalty , population , materials science , demography , politics , political science , law , nanotechnology