The Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia | Zendy

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The Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia

Author(s) -

Bewunetu Zewude,

Paradise Valley

Publication year - 2019

Publication title -

journal of marketing and consumer research

Language(s) - English

DOI - 10.7176/jmcr/60-01

Subject(s) - ethnic group , identity (music) , descriptive statistics , marketing , business , political science , law , mathematics , statistics , physics , acoustics

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