Open AccessThe Influence of Ethnicity on Customers’ Choice of Banks: The Case of Selected Banks in Shashemene Town, Oromia, Ethiopia
Author(s) -
Bewunetu Zewude,
Paradise Valley
Publication year - 2019
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/60-01
Subject(s) - ethnic group , identity (music) , descriptive statistics , marketing , business , political science , law , mathematics , statistics , physics , acoustics