Open AccessThe Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia
Author(s) -
Esraa Alfeel,
M. B. A Student,
Zaid Ahmad Ansari
Publication year - 2019
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/56-03
Subject(s) - social media , marketing , business , social media marketing , advertising , digital marketing , political science , law