Open AccessModerating Effect of Culture on Consumers’ Usage of Social Networks and Its’ Impact on Online Purchase Intentions
Author(s) -
S.T. Warsun Najib,
Danish Ahmed Siddiqui
Publication year - 2019
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/55-04
Subject(s) - usability , social media , structural equation modeling , psychology , advertising , technology acceptance model , social psychology , business , marketing , computer science , mathematics , world wide web , statistics , human–computer interaction