Open AccessMeasuring the relationship among Digital Marketing Expenditure and Profit of women luxury clothing Brands in Pakistan
Author(s) -
Sadaf Mustafa,
Ayesha Fareed,
Faryal Ikram
Publication year - 2019
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/54-09
Subject(s) - marketing , clothing , revenue , business , profit (economics) , advertising , product (mathematics) , digital marketing , promotion (chess) , sales promotion , economics , sales management , geometry , mathematics , accounting , archaeology , politics , political science , law , history , microeconomics