Open AccessOmnichannel Development within the Pakistani Fashion Retail
Author(s) -
Syed Muhammad Abbas Rizvi,
Danish Ahmed Siddiqui
Publication year - 2019
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/54-06
Subject(s) - omnichannel , retail trade , business , marketing , advertising , commerce