Open AccessThe Impact of Demographic Variables and Consumer Shopping Orientations on the Purchasing Preference for Different Product Categories in the Context of Online Grocery Shopping
Author(s) -
Haseba Hamad,
Martin Schmitz
Publication year - 2019
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/52-05
Subject(s) - purchasing , product (mathematics) , preference , context (archaeology) , structural equation modeling , marketing , advertising , business , consumer behaviour , qualitative property , mathematics , statistics , geography , geometry , archaeology