Open AccessSponsorship Marketing: A Theoretical Link Between Sports Marketing and Brand Awareness of Business Organizations in Nigeria
Author(s) -
Cecilia Ugochukwu Kechinyerem Nwogu
Publication year - 2019
Publication title -
journal of marketing and consumer research
Language(s) - English
DOI - 10.7176/jmcr/52-04
Subject(s) - marketing , business , profitability index , profit (economics) , the internet , commission , return on marketing investment , marketing management , digital marketing , advertising , economics , finance , world wide web , computer science , microeconomics