Open AccessEffect of Sensory Marketing on Repurchase Buying Intention on E-Commerce Platforms Through Satisfaction, Trust and Word of Mouth in Vietnam
Author(s) -
Ha Luong,
V. Dung,
Nam Huu Bui,
Khanh Hoang
Publication year - 2022
Publication title -
journal of economics and sustainable development
Language(s) - English
DOI - 10.7176/jesd/13-7-09
Subject(s) - cronbach's alpha , confirmatory factor analysis , exploratory factor analysis , clothing , marketing , business , advertising , scale (ratio) , exploratory research , sensory system , psychology , word of mouth , sociology , geography , cartography , archaeology , service (business) , anthropology , cognitive psychology