Open AccessCross-Cultural Marketing Communication in the United State Fashion Industry. An Empirical Evidence of the Hispanic and Latino Americans and Asians
Author(s) -
Mojibola Bamidele-Sadiq,
Yetunde Sadiq-Bamgbopa
Publication year - 2022
Publication title -
journal of economics and sustainable development
Language(s) - English
DOI - 10.7176/jesd/13-7-06
Subject(s) - marketing , ethnic group , test (biology) , descriptive statistics , marketing communication , advertising , variance (accounting) , integrated marketing communications , business , psychology , marketing management , political science , relationship marketing , paleontology , statistics , mathematics , accounting , law , biology