
Reverse Innovation: An Exploratory Study on Tata Nano Motors
Author(s) -
Bridget Chipanje,
Ying Dong,
LV Hai-ping
Publication year - 2021
Publication title -
journal of economics and sustainable development
Language(s) - English
DOI - 10.7176/jesd/12-6-11
Subject(s) - promotion (chess) , business , product (mathematics) , marketing , industrial organization , economics , geometry , mathematics , politics , political science , law