Open AccessThe Effect of Brand Salience and Community on Brand Love, Loyalty and Brand Advocacy (Survey on Riamiranda Brand Customers in Indonesia)
Author(s) -
Farida Akbarina,
Tundung Subali Patma,
Sanita Dhakirah
Publication year - 2021
Publication title -
journal of economics and sustainable development
Language(s) - English
DOI - 10.7176/jesd/12-20-03
Subject(s) - brand loyalty , salience (neuroscience) , loyalty , population , advertising , marketing , psychology , brand community , brand management , business , sociology , demography , cognitive psychology