Open AccessThe Effect of Celebrity Firms on Customer Commitment in E-Commerce Setting: the Mediating Roles of Trust and Identification.
Author(s) -
Hamza Kaka,
Abdul Wahab,
Bilikis Giwah
Publication year - 2020
Publication title -
journal of economics and sustainable development
Language(s) - English
DOI - 10.7176/jesd/11-8-12
Subject(s) - identification (biology) , business , context (archaeology) , asset (computer security) , structural equation modeling , marketing , computer science , paleontology , botany , computer security , machine learning , biology