Open AccessA Content Analysis of Online Brand Personality of 4 Universities in Ghana
Author(s) -
Rhodalene Amartey,
Nathan Austin
Publication year - 2019
Publication title -
journal of education and practice
Language(s) - English
Resource type - Journals
ISSN - 2222-1735
DOI - 10.7176/jep/10-3-02
Subject(s) - sincerity , sophistication , personality , big five personality traits , psychology , competence (human resources) , advertising , content analysis , brand equity , sociology , business , social science , social psychology